knk’s David Hetherington (Chief Marketing Officer), recently participated in a Technology Confidential event sponsored by the Book Industry Study Group and hosted at New York City’s Harvard Club.
The event was a panel discussion covering topics associated with deploying publishing-specific enterprise software applications such as knkPublishing, versus implementation and customization of more traditional, big box solutions such as SAP or Oracle.
The panel included representatives from Firebrand, knkPublishing, Klopotek and VirtuSales and was led by Bill Trippe of Publishing Technology Partners. The event boasted an audience of approximately 50 including representatives from several leading publishers including Random House, John Wiley, Columbia University Press, Hachette, Macmillan to name but a few.
There was a lively two-hour conversation covering a variety of subjects including total cost of ownership, system design by configuration versus customization, and critical success factors for a successful system implementation.
This was one of many excellent industry discussions sponsored and hosted by the Book Industry Study Group (BISG), of which knk is a member.
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